Many business owners are wondering how advertising on YouTube can help their business, and usually, they need to hire an expensive YouTube ad agency for their businesses to be promoted properly. Frankly, video ads require professional knowledge in video and content editing in a way they’d drive new viewers and complete their purpose. And, not only YouTube ads, there are other video platforms that can offer great benefits for businesses. Any network and media that can transfer videos is an applicable platform for video promotions.
So, in this article, we’ll go over video promotions and their purpose. But, before we get to the point of how to use video promotions, let’s go over the basics.
What are the Youtube marketing benefits?
You can probably guess that Youtube advertising is time and money-consuming. Even to begin with. You have to choose the best video length for your Youtube advertising videos, you need to pay costs for video editing and create a sustainable marketing strategy. Or, if you have no knowledge of how advertising on Youtube works, you can hire a Youtube ad agency and have them do the job for you.
Regardless of which option you prefer, Youtube ads (and other types of video ads) can be extremely helpful for your business.
Why you ask?
It is simple – as time passes, we get used to having things brought on a plate for all of us, and users of all social media have less and less attention span. So, the best way to attract their attention and share your message is via videos. Videos are engaging, interesting and usually say more in less time. So, if you want to have proper marketing for your business and share whatever you have to share – a video is definitely a good choice.
In addition to this, video ads are helpful because they aren’t done “the traditional way”. With enough creativity, you can sell anything without the people knowing you are selling at all. You can use influencers to back your business and products, you can use gifs and other motion picture types to present your business.
How advertising on Youtube helps businesses
As we said before, there are different costs you can pay, and Youtube advertising rates can vary a lot – depending on the type of video ads you use, the video length, the quality of the video, etc. But, in each of these forms, you can do several handy things for your business. If we had to put it in a list, here is what you can get by doing video marketing
- Improving brand recognition and awareness
- Increasing sales
- Sending updates on your business
- Explaining how to use your site
- Improving customer satisfaction
- Maintaining loyal customers
- Presenting new products and services
And, this is only by having a regular Youtube channel. If you have the budget to invest in video ads marketing, you can choose some of the Youtube advertising options. You can choose between the following options
- Skippable videos
- Non-skippable videos
- Overlay ads
- Bumper ads
- Sponsored cards
- Display ads
When you pay for these ads, you further share the recognition of your brand and ensure that you get enough viewers. However, you need to pick the right format for your audience and purpose.
How to do video marketing
You already know that there are multiple benefits to video ads marketing. However, video ads mean nothing if they aren’t used properly. In the following text, we’ll go over the most important aspects of having a proper Youtube or other video ads.
Invest in equipment
The only way that video ads are effective is if they are pleasing for the eyes and ears. This is why you should record and create your ads using sophisticated technology that satisfies the minimum standards for aesthetical, please. So, avoid creating videos that have back-noise, pixelated videos or messy environments.
Grab the attention
Think of the first few seconds as your only shot to attract potential viewers or customers. So, feel free to address the person, engage them and keep them interested to continue viewing your video in the first few seconds. Especially if you have a skippable add.
Think of mobile users
More than 50% of all videos that are watched on Youtube are seen through a mobile screen – so you need to have this in mind. You can address mobile users by optimizing the video format for them.
Another really important piece of information you need to have is that 85% of all videos on Youtube are seen without sound. So, make a video that can be seen without audio, or add subtitles.
Live-streaming
The best way to engage viewers that are loyal subscribers is through live-streaming events and videos. By having live-streams, you’ll encourage more people to subscribe to your channel (especially if you have trending and interesting content). You can also use live streams to get feedback for the ordinary videos on your channel. Just know that whenever you use live-streams, you need to advertise the event before the actual stream.
Give the most important info
Videos offer limited space and time for sharing the message you want to share. So, you need to use that time and space wisely. Make sure that the video ads and videos, in general, are clear about what they offer or propose. More importantly, don’t forget to give out the much-needed specifics and information about your business for those who like to make a purchase (or add a call-to-action button that will get them to your actual website.) In essence, try to make it as convenient as possible for the viewers to access you after seeing the ad.
Summary
As you can see, there are many ways in which knowing how advertising on YouTube and other video platforms can be a huge success for your business. Still, you need to use your time and space wisely and think of the best possible strategy for doing so. We’d suggest hiring a Youtube Ads Agency that specializes in these types of ads and that will get you the best results for your budget.
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