If you want to be present online and improve your business, you need to know how to use the wonders of online marketing tools. However, if you aren’t a digital marketing expert, it is practically impossible to scrape the best tools for a successful marketing campaign. So, in order to help you out, in this article, we’ll go over the most important and effective tools for successful marketing campaigning. Here are the ones you must know of, regardless of your business or niche.
1. Sumo
When it comes to custom digital marketing tools for content marketing – this is absolutely one of the best options. It generates such great results that can be used for analysis and product promotion. So, if you want to develop the best marketing strategies for your brand, you should consider using this handy tool.
Out of all marketing tools for Google, this one is quite handy because it can offer an analysis of the performance of the content on any topic, and it can provide results like key influencers for content promotion.
Also, it is one of the best digital marketing tools for beginners since it is very intuitive.
2. HubSpot
HubSpot has been on the market for quite some time and compared to other, free digital marketing tools it is incredibly helpful for content marketing of all kinds. As a tool that first aired in 2006, it has a lot to offer since it doesn’t have a single option. It can help you build a strong content marketing strategy, attract new customers and increase your brand’s reputation.
You can use HubSpot’s many tools for various reasons – blogging, social media, SEO, website, landing pages, call-to-action activities, marketing automation, lead management, E-mail marketing and tracking the progress of your marketing campaigns.
However, you should know that HubSpot might be too advanced as software for absolute marketing beginners.
3. Hemingway Editor
There are many tools that can analyze and asses the quality of the content you have on your site, but out of all of those, the Hemingway Editor is one of the best ones. First, it has a free option you can use for all content marketing goals. Also, it gives great info and guidelines on how to improve the quality of the content.
Using this tool will help you identify the problems with your content before posting it on your site. We’d suggest using it alongside other tools like Grammarly Pro for example.
Thanks to tools like this, you can improve the readability on your site which eventually leads to more satisfied visitors there who’ll enjoy reading your posts.
4. Ahrefs
Ahrefs is one of the most popular content marketing tools that can help you track down keywords and backlinks and it can compare your results with your competitors.
What we really love about Ahrefs is that it offers diverse tools that can help your content marketing campaign – it has positions and site explorers, position tracker, Ahrefs alerts and crawl reports that can bring you a lot of helpful data.
It also isn’t a very beginner-friendly tool, but it definitely a helpful one. To see if this is a smart tool for you, simply use the free trial and try it out.
5. Hootsuite
Hootsuite can also be a very handy digital marketing tool. What we really love about it is that it saves a lot of time and it is really convenient for busy people. The tool itself makes social media content much easier because it saves you time on finding the proper content, managing the content and scheduling the content.
Also, it is great for tracking your performance and using the insights about your campaign content. In fact, reporting is easy on itself – since there is a way to customize the reports which are incredibly easy to make.
6. Hotjar
Hotjar is a fairly affordable and easy to use tool for your marketing campaign. So, if you are looking for handy and budget-friendly tools for a successful marketing campaign for your business, consider this one.
Hotjar itself offers a set of handy options for improving your digital marketing campaign. For starters, you’ll find that heat maps are incredibly helpful for tracking the behavior of your site’s visitors. Also, using Hotjar you can record what your visitors see and instead of guessing, you’ll know exactly which parts of your pages are appealing and which aren’t.
If you want to improve your site’s performance, Hotjar will offer handy insights on where the biggest conversion funnels are, and how to improve them.
Another notable fact about Hotjar is that it is a powerful targeting tool that can use devices, custom JavaScript triggers, and URLs for the ultimate convenience. Also, it can support different devices – Desktop, mobile and tablet versions of it are available for the public.
7. SEMrush
Last but not least we have SEmrush. This is one of the most popular tools for successful marketing campaigning that can offer limitless opportunities for you and your company. It is mostly used for content marketing since its main purpose is to be used as an all-in-one SEO tool.
Search engine optimization is very important since if done right, it will bring the right audience to your site and app. In terms of SEO, the tool offers organic traffic insights, keyword research, organic research, rank tracking, site audit, a handy on-page SEO checker and a search engine sensor. Also, it has a handy backlink building and analytics tool. Moreover, it can be used for advertising. It has a handy advertising research tool, a PPC keyword tool, a display advertising, an ad builder and a product listing ads tool that can help you become the best at digital marketing in your field.
For those who prefer social media marketing, it has a handy social media poster and a tracker that will save you a lot of time and nerves.
Amongst these, it also has handy keyword research and content tools that can help you become more recognizable. So, if you are looking for the ultimate SEO suite, SEMrush is probably one of the best tools for a successful marketing campaign available right now.
Summary
If you want to have a blast on your marketing campaign, you need to use all resources and you need to use them wisely. Luckily for you, the tools like the ones we mentioned above are quite handy and can be a huge asset for your digital marketing activities. If you don’t want to buy/subscribe to all of this marketing tool contact us and we will plan your perfect marketing campaign