LinkedIn is a powerful website that serves the needs of professionals, experts and businesses worldwide. So, as such, it can be a great tool for marketing. Besides being used by jobseekers and recruiters, there are a lot of LinkedIn marketing services that can help businesses grow.
However, since as a website, LinkedIn offers numerous solutions, options and tools, it can be practically impossible for beginners to learn how to take advantage of all of it. For instance, when it comes to LinkedIn marketing for B2B, we can say that it is the perfect platform. But, it can also be used for B2C, with the proper strategy and campaign.
So, if you are interested in LinkedIn marketing services and want to learn how to do it like a pro, keep on reading, we’ll go over the basics of all LinkedIn marketing solutions.
LinkedIn marketing for B2B
When it comes to B2B marketing, LinkedIn is a powerhouse. It is created for the sole purpose of connecting people because of their business (after all, it Links Businesses In). As such, it is an incredibly popular and effective social media for people who are decision makers in all sorts of industries and businesses.
It is also a well-known fact that LinkedIn is one of the most popular social networks. Currently, it has more than 500 million members. Even to begin with, it has a serious amount of users. However, the more important aspect of this is that the site features around 61 million senior influencers and more importantly – 40 million decision-making people in different companies. In a nutshell, this means that the site can connect you with a lot of perspective customers and partners.
Because of all of these reasons, LinkedIn has proven a worthy network for investing your time and money in. With such a vast audience, it is considerably a great place to reach people who make the decisions in companies and promote your services and products.
For example, if you sell cloth, you can easily connect (even manually) with many people who are in the fashion industry and sell them your product.
How to do B2B marketing on LinkedIn
There are several things that you need to do in order to have an effective LinkedIn marketing campaign. For instance, here are some handy LinkedIn marketing tips that you should have in mind, regardless of your industry or type of product.
Have a target audience
As you would with any other network or platform, you should know who your main audience includes. For instance, if you have limited resources for your sales, you probably want to target small business, right? Think of the uniqueness of the service or product you sell and try to come up with a specific group of people that would buy it.
Use professional Linkedin marketing services and tools
As many other platforms, LinkedIn too offers a large variety of targeting and campaigning options. For instance, you have PPC (pay-per-click) campaigns that will put your brand in the spotlight in front of your targeted audience. This one is also great for lead generation.
Another important thing that you should know about LinkedIn is that it can offer 6 types of LinkedIn ads. As of now, Sponsored InMail and Content and Text Ads have proven to be the most effective.
Still, we’d suggest choosing a format that suits your individual needs and marketing goals.
Remember: Marketing is not always about selling your product
In many cases, businesses can grow rapidly and have really positive results by simply being in the known. You don’t always need to be actively working to get new partners or buyers, sometimes, it is good to build a reputation and have it “for later”.
A great way to build brand recognition and reputation amongst your potential clients is by sponsoring content regarding your company’s achievements and updates.
LinkedIn Marketing for B2C
Although you wouldn’t use LinkedIn marketing services for reaching individual customers, LinkedIn can be an extremely powerful tool for specific industries.
For example, if you work in the education industry and offer courses, lecturers and certification, you have a pool of potential customers on LinkedIn. As a professional, business-driven network, LinkedIn can connect you to a set of potential customers.
But, even in this case, you need to be really careful about how you build your marketing campaign. Here are some tips that might come in handy.
Build an audience
The same goes for targeting individual customers – choose them carefully and target them properly.
Create a posting strategy
It is important to be present online, but you should avoid posting too much and having people “block” you because you are always there. This is why, you should have clear content whenever you post something, and most importantly, you should pick the right times to post things.
Create videos
Written texts look dull and boring, and instead of those, you can create videos and sponsor them for your target audience. This way, you get the attention of your potential customers and you get to say more about what you can offer them.
Don’t sell your product, sell the idea of your business
As with any other marketing platform, you shouldn’t try to make an individual sell. Instead, try to engage your potential customers in a way that they think your brand is the best one. Not only are you avoiding making an individual sale, but you also ensure that you get long-term, loyal customers.
Conclusion
As you can see, there are many different LinkedIn marketing services that you can use for the benefit of your business. However, you need to be extra careful and serious about your intentions. Unlike other websites, LinkedIn is a platform where you can actually access the “big fish”, and you shouldn’t fail in the attempt of getting in touch with them and making a deal.
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