How to Avoid Google Ads Account Suspension

The AdWords suspension robot is always there, crawling and noticing errors in the work of all google ads users. So, if you have Google Ads account, you are always at risk of having your Google ads account suspended.

And, we all know how important this account is – especially for any modern and legitimate business. In many ways, it is safe to say that Google Ads can be an incredible ally in your path towards success. However, if you don’t use it wisely, the robot will slap you and you might end up losing your valuable time and money.

Which accounts can get suspended?

If you do your job properly and you don’t go against any of the terms and agreements you sign by having a Google Ads account, you should be fine. It is safe to say that most businesses and advertisers are safe from the Suspension robot. However, according to the reviews and forums online, even some legitimate businesses might suffer the wrath of the robot. Sometimes, it is due to their industry which is more scrutinized than others. In other cases, the reason might be the simple lack of knowledge on how to use your account properly.

So, how to avoid having your account on Google Ads suspended?

There are several things that you can do and know that will save you the time and trouble of having your account suspended. Here is what you should do to have your account working perfectly:

Show that you are a good guy

As we said before, there are certain businesses and industries that face high scrutiny from Adwords. For instance, even from 2014, Google’s blog demonstrated bad and good practices. It showed which are the industries that should be extra-careful when working with Adwords.

For example, all industries that are borderline legal or illegal in specific cases have been in a lot of trouble. Fake brands, prescription pills, illegal substances (or ingredients), malicious work practices…. All of these will bring unwanted Suspension robot attention.

If you try to advertise in one of these illegal or borderline legal industries – be aware. You have a high risk of being suspended.

Another thing that will make you “a bad guy” in the eyes of Ads is having unclear intentions. Or worse – misleading your customers. This is why you need to prove that you have a proven reputation and that you follow basic work ethics. There are many things that you can do to avoid looking shady. For starters, ensure that you are specific about what you offer and what your business is about. Next, don’t use brands and logos that you have no right of using. More importantly, always disclose information if you are an affiliate or a third-party business.

Moreover, be specific about everything that you can be. This is especially important when it comes to price, promises and guarantees – so, never promise something you cannot actually back up.

Your business should be your starting and end point

The second most important thing you need to have is a good mindset. This one will get you through the whole process. You have specific services and you should embrace this. Instead of thinking of a long, complicated and confusing marketing strategy – start with the value of your service and your business. What do you offer that your competitors don’t?

When you have this answer, you can easily build a Google Ads strategy and target the proper audience. This way, you’ll also send a message to Google Adwords on what you are doing. Also, you’ll get away from unwanted suspension due to unclear intentions.

Again, remember that you should offer a solution to their problems, but avoid making extraordinary guarantees and promises. In general, try to leverage the value of your business or service and use it against the competition while looking good in the eyes of Google.

Do landing page tests

If you ever had any experience with using Adwords, you know that each campaign has different performance and thus, you should make it your priority to find the best campaigns.

After you’ve done this, you should try out all possible landing page variants. This way, you ensure that you are active there, and you can have a sense on what works with your audience. If you don’t know that to change, change everything you can – designs, headings, offers, promotions – everything you can.

Although this seems a bit “roboty”, it will help you figure out ways for improving your conversion rates and it will improve your site’s reputation.

Another thing you should try out are landing pages that feature multi-steps. Of course, PPC can do wonders too.

Return tracking

The point of any marketing campaign, including an Adwords campaign is that you have returning visitors and customers. However, unlike other software and marketing aspects, an Adwords account requires extra and/or unique steps for tracking the return rate.

The first thing you need to do is getting a specific CRM that will ease up the whole process. In terms of the CRMs, you should have one that is affordable for your business, but it should also have the ability to integrate with your landing page platform. Don’t forget that one way or another, you’ll have to analyze and crunch the data in Excel. If you are too busy to do this, hire someone reliable to do this for you.

Another important thing that you need to always have in mind is to use ads and forms that have the ability to go through keyword data and analytics tagging.

After you’ve done an effective and efficient process of return tracking, you should choose the campaigns and keywords that are suitable for your business and keep them, and eliminate the ones that bring you no profit. Having proper responsiveness on the different processes going on on Adwords can be really beneficial for how you look in the eye of the Suspension Robot.

Conclusion

If you follow all the tips and tricks above or you contact us, you’ll always be safe from having your Google ads account suspended. There are two main benefits from this:

First, you’ll save the time and energy and your business will run smoothly, as will your marketing campaigns.

Second, your customers will be happier and they’ll trust you more. Remember, being backed up indirectly by avoiding a Google ads account suspension shows them that you and your business can be trusted.