Instagram is a very powerful social media that offers countless business promotion tools and options. However, with so many different Instagram ad tactics, it seems that only a professional Instagram Marketing Agency can do it effectively.
This is and isn’t true at the same time. For example, there are some things that can be done by anyone, whereas in some cases it is best to leave it in the hands of professionals. In the following text, we’ll go over the different Instagram ad tactics and means of bringing traffic to your profile. Here is what you need to know.
Why use Instagram in the first place?
Ask whichever marketing expert and they’ll tell you that Instagram is the most important place you should go to when you seek engagement. It has 5 times more engagement than Facebook for example. Because of this, it is known for improving product sales. So, if you want to have an effective and efficient e-commerce strategy – you should go to Instagram.
Statistically, people who use Instagram are more likely to make an online purchase. As such, you should always be targeting Instagrammers if you intend to make online purchases. Moreover, compared to other sites, people on Instagram spend more money. On average, an Instagram person would spend $65 per order, which is quite impressive and suits the needs for most e-commerce businesses.
With all of this in mind, an Instagram audience is essential for e-commerce businesses. Of course, this would depend on the specific type of product or service you offer. But, in general, Instagram (if used creatively) can improve and promote your business a lot.
How to promote your business on Instagram?
If you hire an Instagram marketing agency or if you decide to do it by yourself, there are several to-do items on your list. If your goal is promoting your business, gaining greater brand recognition or making more sales, here is what you must do:
Target audience
Just like any other social media, before investing in content or doing anything else, you should know who your content will target. We’d suggest choosing your business’ objective and figuring out the type of people who’d benefit from it. After you’ve figured out your objective, you can choose the specific audience. Based on the uniqueness of your audience you can further develop the different parts of your social ad campaign.
As you probably know, different people react differently to designs, colors, sizes, and shapes. So, in order to make the most effective and productive content, you need to diversify your audience. You can do so based on gender, age, preference, and other criteria. For example, you’d target women if you are selling Honey & milk shampoos, right? Or, if you target shaving cream, you’d target men that have a beard and avoid young teenagers who don’t have a beard.
You should know that there are two drivers of the conversion rate. Besides the audience you are targeting, it is important to carefully choose the offer you send out. Simply layer the different interests and demographics and you should be good to go. However, you should know that the first audience you’ll get is a cold audience and they would most often lack intent of buying. So, don’t try to sell your product right away. Instead, offer them something for free – like a newsletter opt-in for example.
Test organically and then pay
Many people seem to think they know how to use Instagram for marketing and they think they should only pay. However, the key to a successful Instagram marketing campaign and strategy is far from funneling down money. The best practices used by the most Instagram popular companies have started by not paying at all. The products should be tested without paying for them. This way, you can save money on a wrong strategy and campaign, and you have a free trial-and-error attempt.
We are saying this because usually new businesses invest tons of money in paid ads and end up losing all their money. This isn’t the way to go.
You can try adding unpaid content and see how your audience reacts to it before paying for ads. This way, you’ll be able to analyze what your viewers want, and you’ll give it to them. Also, you’ll save some money on unnecessary campaigns.
Use influencers
Nowadays it seems redundant to pay for an ad that will be seen as spam by many people. Instead, Instagram users (and other social media users too) trust their peers way more than they trust regular display ads. With the social aspect of the influencer marketing strategy, you can expect a huge profit.
So, if you want to improve your sales and improve your brand recognition simply take up indirect partnerships with influencers in your niche. There are many tools that can connect with Instagram influencers that will promote your products and services for a price. The Instagram influencer rates can vary, but usually, they are really affordable considering the final outcome.
The 3 Different Traffic Types
In all types of marketing, including Instagram marketing – there are three different types of traffic. In the following text, we’ll go over the most important Instagram marketing agency tactics that can help you.
Cold Traffic
These are the type of people that have zero knowledge of your company and brand. They aren’t familiar with the things you can offer them. Usually, they browsed something and came across your business. This is why they are cold – they probably won’t make a purchase.
So, for addressing the cold traffic visitors on your site, you should ensure that you present them with your brand and your value for them. Also, try to establish a connection with them using your content.
Warm Traffic
These are usually the people who have heard about you and your profile, and they know what you offer. Usually, they follow you and may have visited your profile before. They’ve seen your stories and in general, they know what you are all about.
However, they haven’t bought anything from you – they just follow the news. You should run ads that will get them to make a purchase. You already know they are interested in what you sell, but you need to encourage them to make a purchase. In order to do so, you can offer webinars, free tools and demos of your product, special offers, etc.
Hot Traffic
Hot traffic is made of people who trust your business to buy from you. They have tried your products/services and they are satisfied with it. The best way to address the hot traffic is through PPC since they might be interested in follow-up collaboration.
So, try to upsell and encourage them to re-engage with you. Offer them a benefit for being loyal, etc.
Summary
Regardless of whether or not you hire an Instagram marketing agency for your Instagram presence, you should always invest some time and resources in Instagram ad tactics. These advertising campaign planning activities on Instagram can simply change the way your business works and they might help you grow your business significantly, not only promote it.
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